In an unusual step in marketing to travel the world talking, Convention Seattle Hotels
Klout-Seattle CVB arrangement attractive not just for giveaway weekend, but for what it tells us about the future of travel marketing-and who might benefit.
Instead of focusing on your audience, Seattle CVB relies on people just 30 (which may or may not be in the media) and those 30 guests to spread the word about their products-Seattle.
Smart hotel company will probably watch this transaction, because many of their customers take effect in the online world. They, for example, could a national sales representative for Fortune 500 days with influential bloggers wine at night.